Color Wow

1 year ago

Inventory: 1

Description

Color Wow (a Federici Brand) is founded on a 25-year history of award-winning beauty product innovation. Led by founder and CEO Gail Federici, Color Wow is known for identifying unmet consumer “pain points” and resolving them with inventive, efficacious solutions. From being the first to tame frizz, to brighten blonde and, now, to solve the myriad unaddressed problems of color-treated hair, Color Wow has earned a reputation for disruptive technologies that shatter categories, set precedents, win awards and live on to become iconic beauty products.